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No. 2157
It's called internet pandering. It goes as far back as Snakes On A Plane, a film that bombed horribly. Since then, it's had varying degrees of success.
Executives and produces get huge boners at the idea of being able to market and sell the dumb shit kids are into, so they pull shit like this all the time. It's why Hot Topic is full of meme t-shirts, it's why Futurama commercials mention Reddit, it's why Smiley is even a film.
My only hope is that it'll stop soon, but i doubt it.
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